Which Mass Comm/Comm Arts Track Should You Take? | Edukasyon.ph
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Which Mass Comm/Comm Arts Track Should You Take?

Mass Communication or Communication Arts is a multi-faced discipline that provides students with a wide selection of careers. Graduates from this course can work in various fields and industries like tv and radio, newspaper publications, and advertising among others.

But after you’ve set up your mind to pursue this degree, comes the much harder questionwhich specialization should you pick? Luckily, you don’t have to worry. Here are the 4 common tracks that you can choose from:

1. Broadcasting

Broadcasting is one of the compositions of Mass Comm that deals with the simultaneous distribution of audio-visual contents to multiple recipients via any electronic devices. A popular job for most students taking communication, it is a very challenging and competitive field but it can also be rewarding and fulfilling.

What are the career options in broadcasting?

Some of the jobs that you can pursue are:

  • News Anchor
  • Field Reporter
  • TV host
  • Producers
  • Cameraman
  • Video Editor
  • Radio DJ

Is broadcasting really for you?

Are you someone who loves being in front of the camera and enjoys meeting different people? Do you have an excellent attention to details and loves to work with others in a team? Then broadcasting could be the right one for you!

2. Journalism

Journalism involves the process of gathering, analyzing, creating, and presenting news and information. Journalists are the ones who create and edit news stories, feature articles, or documentaries based on facts.

What are the career options in journalism?

Some of the jobs that you can pursue are:

  • Editor
  • Photojournalist
  • Graphic Artist
  • Video editor
  • Writer
  • Columnist

Is journalism really for you?

If you passionately want to dig for information, have a keen eye for details, can work well with changing environments, and have the grit towards your goal, then Journalism might be your perfect match.

3. Public Relations

Public Relations is a track of Mass Comm that focuses on maintaining a good image between an individual or a group and the public. PR helps a person or business build a positive reputation through different unpaid or earned forms of communication like social media, traditional media, or public engagements.

What are the career options in PR?

Specializing in Public Relations can provide you with a number of career paths. Here are some of them:

  • Public Relations Officer
  • Communications Executive
  • Crisis Management Professional
  • Events Planner
  • Social Media Influencer

Is Public Relations really for you?

If you are always on the loop with the latest events and happenings, loves writing, and enjoys juggling different tasks in a fast-paced environment, then you’ll make a good fit in the PR industry.

4. Marketing and Advertising

A fun and dynamic branch of Mass Comm, Marketing and Advertising focuses on communicating the value of a product or service and selling/promoting it to the consumers. Its goal is to capture people’s attention to persuade them to choose a certain product over other brands.

What are the career options in Marketing and Advertising?

Having a strong foundation in this field can lead you to various industries like advertising agencies. Some of the job options may include:

  • Brand Manager
  • Marketing Manager
  • Social Media Manager
  • Copywriter
  • Copyeditor
  • Marketing Communications Specialist
  • Sales Executive
  • Advertising Manager

Is Marketing and Advertising really for you?

If you have excellent communication skills, overflowing creativity, and love to show your grace under pressure, perhaps you should consider specializing in this track!

In the end, there is no track better than the other. Each Mass Communication track has its own challenges and advantages. You just have to choose what you think will work best for you!

Ready to start your college course in Mass Communication? Want to know the best schools that offer this program? Visit Edukasyon.ph now!