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Edukasyon and ASUS PH Bring ‘Share Campaign’ to PUP College of Communication
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Edukasyon and ASUS PH Bring ‘Share Campaign’ to PUP College of Communication

Edukasyon, the largest education technology platform for Filipino Gen Z youth, continued its year-long partnership with ASUS Philippines by hosting a graphic design workshop with the Polytechnic University of the Philippines (PUP) Communication Society. The event featured actor, singer and digital animator Tom Rodriguez as the session’s guest speaker on June 25 at the PUP campus in Sta. Mesa, Manila.

The workshop was attended by 50 college students, who participated in a hands-on experience of creating digital art using ASUS laptops. To help bring their creative visions to life, Rodriguez guided students in learning what and how to draw, and in amplifying their talents through the use of new technology.

This initiative is part of the Share Campaign, which technology giant ASUS launched in 2017 along with free gaming sessions, gadgets displays and other exciting activities as a way of giving back to its customers. Earlier this year, ASUS partnered with Edukasyon to extend the online and offline campaign to Edukasyon’s growing community of 10 million students who are visiting the platform each year. The partnership helps engage with young creative minds through the support of seasoned professionals in digital-focused disciplines such as graphic design, photography and videography, and through the use of ASUS devices such as ASUSPRO, Republic of Gamers (ROG) and Zenbook notebooks.

George Su, ASUS Philippines Country Head for Systems Business Group, underscores how ASUS’s partnership with Edukasyon allows them to reach and empower more students through the Share program.

“The Share Campaign, through our collaboration with Edukasyon, enables us to support many young Filipinos in upgrading their creative skill sets. We are excited to offer engaging online content, lectures and unique demonstrations that will be valuable for their personal and professional development,” Su said.

Rodriguez, a US-trained animator, stressed the importance of story conceptualization, character development and the juxtaposition of design elements. He shared that despite his hectic schedule, his passion for continuing his craft is constantly reignited by exceptional work from renowned animation studios.

Rodriguez told students, “The medium of design may evolve, but knowing the essence of the art, the idea you are trying to communicate – for me, that’s the biggest inspiration.” He expressed his gratitude to ASUS and Edukasyon for this opportunity to share his knowledge and encourage the younger generation to pursue their design ambitions just as he did.

JV Valderama, a journalism student from PUP College of Communication, said, “Mr. Tom Rodriguez taught us the importance of story development and the value of collaborating in teams for proper design execution. In terms of technical skills, I gained hands-on experience in applying elements like colors, shapes and accessories, using tools from ASUS.”

Edukasyon and ASUS will continue to empower the Filipino youth through specialized trainings, experiential learning and other activities that will be rolled-out to more schools in the metro in the coming months.

Henry Motte-Muñoz, CEO and Founder of Edukasyon, said “With ASUS, we share a common goal of enhancing students’ technical capabilities and helping boost their employability. We look forward to our continued collaboration so that more Filipino youth can be inspired and can leverage modern technology in building their future career paths.”