Edukasyon.ph, in partnership with Australian Government initiative Investing in Women, kicked off its year long campaign to support young girls in achieving their full potential from education to employment.
The campaign, entitled “Investing in the Future of Young Pinays,” was launched last August 17, 2018 at the BGC Arts Center, Taguig City.
The event started off with a video message from champion of women rights and Philippine Vice President Leni Robredo, who expressed her support for the campaign: “ . . . we are fortunate and proud to have you as our partners to inspire young Pinays to break barriers and bring out the best in themselves.”
Empowering women, empowering the nation
The Philippine Statistics Authority (PSA) recently reported that girls comprise 63% of out-of-school youth. Moreover, a 2016 Labor Force Survey revealed that 4 in 5 working-age men are employed, while only half or 2.5 out of 5 women are in the labor force.
As a response, the campaign mobilizes online and offline efforts to shift mindsets and inspire action for the benefit of women—ultimately leading to economic growth in the country.
In her opening remarks, Investing in Women CEO Julia Newton-Howes said, “No country can flourish when they’re only using 50% of the talent that’s available to them. Let’s unleash the talent of entire populations.”
Likewise, guest of honor and passionate advocate for women Senator Risa Hontiveros stated, “Just like men, women have just as much of a right to chart our own futures and choose the lives we live . . . to show that the best way forward for any society is to involve as many of its sectors as possible.”
The kick-off event featured youth ambassadors comprising empowered women of various professions and advocacies including: workplace gender equality, LGBTQ and human rights, mental health, and women in technology and other non-traditional careers.
According to Investing in Women Advocacy and Communications Director Donna-Jean Nicholson, “We have a responsibility—all of us in this room that have been able to benefit from . . . all sorts of role models who’ve been able to encourage us to do the best that we can with our potential. And this is why we have worked with Edukasyon to access the incredible platform that they’re developing to provide those choices to girls.”
The campaign is a series of career clinics and online content (blog articles, videos, and social media posts) that inspire young girls and boys alike to transcend gender norms as they find the right education fit for their skills and passions. Through Edukasyon.ph, students will then have easier access to schools, scholarships and study abroad opportunities.
For more information about the campaign, Visit Future of Young Pinays page now!