Every business starts from an idea. But is an idea all you need to start a business? Of course not. In an age where agile is becoming the norm and more startups are cropping up, you need sufficient knowledge in entrepreneurship and marketing to successfully keep your company afloat. Businesses must be able to adapt to the trends affecting their industry, after all. On top of that, you’ll also need to secure funding to cover for your initial operating expenses.
Do you have a business idea that could be a gamechanger? Is the need to secure funding slowing you down from setting up the company of your dreams? The Master of Science in Entrepreneurship and Global Marketing (MScEGM) jointly offered by Hong Kong Baptist University (HKBU) and Grenoble École de Management could be the big break you’re looking for!
Read on to find out how this joint Master’s Program could help you secure funding worth anywhere from HK$ 250,000 to HK$ 1,000,000 for your dream business.
Step 1: Getting the right mindset
To get you started, the Master of Science in Entrepreneurship and Global Marketing (MScEGM) program will help you transform your idea into a better version of itself. This program will help you adapt the ambitious and innovative mindset of a global entrepreneur. Once you have adapted this mindset, you should be able to discern potentially disruptive market trends and leverage them in favor of your business.
Step 2: Acquiring additional skills
Gaining specialized knowledge that is relevant to your profession is one of the many benefits of a Master’s degree in Entrepreneurship and Global Marketing. By joining the MScEGM program, you will learn how to navigate local and global markets. This will equip you with the skills to stay attuned to your prospective target market – crucial skills to have if you want to identify possible opportunities for your business.
Make no mistake, you’ll be learning from some of the best minds in the industry! Hong Kong Baptist University and Grenoble École de Management are two highly accredited international business schools. Both hold accreditations from three renowned organizations: Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA), and European Quality Improvement System (EQUIS).
Step 3: Making the right connections
Are you still with us? We’re at the final step before you (spoiler alert) make the pitch of a lifetime! Hang in there, we’ll get to how you can secure funding for your dream business soon enough. In the meantime, let us get straight to the point of how making the right connections through the MScEGM now could be an advantage for your future business.
The MScEGM is an international program open to applicants from all over the globe. You’ll also be studying in two different continents for this program. The first semester will be spent in Grenoble, France and the second semester will be spent in Hong Kong.
The classmates you meet here will most likely be similarly ambitious individuals who come from diverse backgrounds. This is the perfect opportunity to expand your network globally! Who knows, you could meet future business partners and investors during your time studying abroad.
Step 4: Make your pitch to investors for Venture Capital Funding
Here we are. The final step! You’ll get the chance to apply everything you learn from the MScEGM Program by pitching your business plan to Angel Investors for Venture Capital Funding. These pitches take place before the program wraps up, so you’ll definitely have enough time to prepare.
What do you get if your pitch is selected by Angel Investors? Anywhere from HK$ 250,000 to HK$ 1,000,000! That’s definitely enough funding to get your dream business off the ground and running.
Want to make a pitch and secure funding for your business? Learn more about the Master of Science in Entrepreneurship and Global Marketing.
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.