Students of the unique Master of Science in Entrepreneurship and Global Marketing (MScEGM) joint program of Hong Kong Baptist University and Grenoble École de Management had a memorable experience in both countries.
The start of the program
To kick-start their global entrepreneurship program, students interacted with entrepreneurial academics and practitioners in Grenoble, France! A vibrant city with a large student population, students of the MScEGM program were able to network with students studying other programs of the school.
They were able to expand their network by developing friendships from multicultural backgrounds. Since the medium of instruction is English all throughout, the students did not have any problems with the language barrier.
The second semester
The MScEGM program has two semesters stretched over a 15-month period where the first semester is spent in Grenoble, France and the second semester in Hong Kong.
For the start of their second semester, MScEGM students had a welcome dinner at Hong Kong Baptist University on January 22, 2019. The students had the chance to network with senior executives from Alipay, German Pool, Chanel, Tibet Water, Lee Kum Kee and more!
On March 13, 2019, students paid a company visit to Harbour City, one of the largest shopping malls in Hong Kong. The lecture covered local and global marketing strategies, marketing segmentation, public relations campaigns, services marketing as well as Customer Relationship Management (CRM) in the retail environment.
Master of Science in Entrepreneurship and Global Marketing (MScEGM)
The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint-award offered by the Department of Marketing of Hong Kong Baptist University and the Grenoble École de Management.
The first semester starts in September 2019 in Grenoble, France and the second semester starts in January 2020 in Hong Kong. To apply, you must have a bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits from a recognized university or a comparable institution. Application deadline for the 2019 intake is 22 May 2019. Apply now: https://ggsb.fullfabric.com!
Interested in taking the Master of Science in Entrepreneurship and Global Marketing program?
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.